SEO搜索引擎优化：利用搜索引擎的规则提高网站在有关搜索引擎内的自然排名。目的是让其在行业内占据领先地位，获得品牌收益。 搜索引擎营销是用户主导的网络营销方式： 没有哪个企业或网站可以强迫或诱导用户的信息检索行为，使用什么搜索引擎、通过搜索引擎检索什么信息完全是由用户自己决定的，在搜索结果中点击哪些网页也取决于用户的判断。因此，搜索引擎营销是由用户所主导的，最大限度地减少了营销活动对用户的滋扰，最符合网络营销的基本思想。 Key Responsibilities 1. Works with senior teammates for planning and implementing SEO strategies while adding real value to clients. 2. Under the guidance of the senior teammates, communicates regularly with clients on status, timeline, deliverables, performance reporting, competitive intelligence analysis, and other follow-up items. 3. Manage the client’s expectations on the deliverables through client educations. 4. Provides regular reporting and updates on performance to clients. Outcomes 1. Client Success: Contributes to the effective management and attainment of clients SEO goals. 2. Client Relationship: Develop a working relationship with clients through the effective delivery of project deliverables, discussions of client-specific findings or relevant topics or event 3. SEO Expertise: Continually works to increase his/her capabilities around SEO skills and business knowledge. Qualifications 1. Native Chinese with excellent English/Japanese language skill 2. Core understanding of effective project & personnel management 3. Excellent skills in MS Excel, Word & PowerPoint 4. What makes you stand out: Advanced proficiency and clear understanding of website performance metrics, their significance to SEO, and how to track meaningful data using the main tools and programs Merkle uses including: a) Knowledge of JavaScript, CSS, HTML, and Content Management System programs b) Baidu Zhangzhan, Google Search Console Tools, and Bing Webmaster Tools c) Google Tag Manager 5. This position also accepts inexperienced candidates with strong business acumen.