Key Accountability: ·       With guidance from the Regional SVP and assistance of the UK based market assessment team, provide market analysis and insight to help guide both the Customer Regional Team and the wider business; to inform the regional strategy, maximize sales and revenue opportunities and to help understand and mitigate business risks. ·       Provide market insights and analysis to the Region in support of existing business forecasting activity (Aircraft In Service, Engine Flying Hours). Focusing on the broader region market to enable informed and validated sales and revenue forecasting.   ·       Support the selling team within active sales campaigns. Managing the flow of product and services data to potential customers, including preparation and provision of RFP responses, understanding the Rolls-Royce product & services position against competitors and utilize value analysis of the product/service package to demonstrate differential advantage over the competition. ·       Develop Airframer regional marketing contacts and relationships to coordinate joint marketing activity for potential customers in region. ·       Collate any customer and potential customer intelligence from the region relating to needs or satisfaction and feedback to the central marketing team to inform product and service marketing activity and future product/service developments.   ·       Establish a marketing communications plan for the region (including associated budget as part of managing the Targeted Marketing Fund) which supports the regional strategy, disseminates marketing information, messaging and collateral through the regional team, and positively influences customers to create a pull for our products & services.