vipshop (chinese: 唯品会; pinyin: wei pin hui) is a chinese company that operates the e-commerce website vip.com (formerly vipshop.com) specializing in online discount sales. vipshop is based out of guangzhou, guangdong, china, and was listed on new york stock exchange (nyse) on march 23rd, 2012. [1][2] as of 2017, vipshop had 52.1 million customers, and there were 269.8 million orders for the year 2016.[3] following tmall and jd.com, it is now the third largest e-commerce site in china.