Work with Social Marketing Manager to develop community engagement plan, execute and monitor the operational strategies for GM Premium Import in China.
Job Responsibilities
• Support and execute the Community Operation campaigns, including WeChat group operations, theme-based marketing content adaptation, etc.
• Assist the Social Marketing manager to develop the content for various social media channels with the key theme-based topics.
• Work closely with suppliers to gauge audience feedback, alter and test topics from time to time, develop specific metrics for performance tracking and strategy improvement.
• Support community related projects, provide insights through field learning and workshops.
• Coordinate on daily administrative tasks, like meeting minutes recording and follow ups.
Requirements
• School: 985/ 211 preferred
• Major: Business, Marketing, Communication related fields preferred
• Bachelor’s degree is required, Luxury/FMCG/New Consumption community operation intern experience is preferred
• Skills: Excellent communication skill in both written and verbal English and Chinese. MS Office (Excel, PPT)
• Knowledge: General product understanding in premium automotive market; Basic marketing knowledge (ATL, BTL, social, digital and PR)
• Attention to details and agile sense of trends; Dare to question the status quo
• Active team player with strong sense of responsibility
• Working days: 3-4 days per week