Tasks
China's role as the BMW lead-market for digital services implies a strategic lead and a strong impact on global strategy as well a product offer that is tailored to the Chinese customer's requirements and the digital landscape. The goal of the position is to strengthen the strategy development in China as well as managing the China specific product offer structure of an increasingly complex product portfolio.
Key Responsibilities
-Develop and implement digital product strategy especially focused on the ex-factory services based on China specific customer requirements, competition landscape and market dynamics
-Alignment with global and China vehicle product managers and ensuring that China market specific requirements are adequately considered as well as synergy across different vehicle models
-Define the offer structure and details of new digital product offers for future vehicle models with strong focus on China specific product content and business model
-Plan take rate as well as pricing points for new services and implement communication measures in the entire product lifecycle
-Plan and consolidate business planning for digital services incl. cost, take rate, car volume and revenue. -Closely work with relevant stakeholders to secure forward planning of necessary resources and ensure timely implementation of necessary measures
-Derive business insights from China specific industry dynamics and competition landscape and define the strategic direction of product substance and new business models
Qualifications
-University degree in economics, business a